WHAT IS SEO – A BRIEF OVERVIEW FOR COMPLETE BEGINNERS
SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. Naturally, this is easier said than done…
Optimization techniques can be divided into two categories: Techniques that search engines recommend as part of good design are calledwhite-hat SEO. They are considered safe and produce long term results.
Black-hat SEO on the other hand, uses techniques that are disapproved of by the search engines. Websites that employ these techniques can suffer a ranking penalty; worst case scenario being complete removal from the index.
So what are the ten SEO fundamentals?
1. Page Title Tags
2. Meta Keywords and Meta Description
3. Make use of the h1 through h6 html tags
4. Wrap keywords and phrases in tags
5. Title your links intelligently so they’re friendly
6. Use alt tags and aria on your images
7. Create a site map for humans and search engines
8. Relevant, quality inbound links
9. Create good content and keep it fresh
10. Submit your site to search engines and directories
Think like a human.
Think like a human that’s performing a search.
This is what modern search engines do: they analyze your site’s text and underlying html components (collectively known as the content) and catalog and rate it accordingly.
And when a search request is made, the engine returns results that match most closely and that are most relevant to the search term, or more likely, search phrase that was input.
Make sure you mention your product or company name, repeatedly. But what if you didn’t know the product? What would you type?
Quality counts. Modern search engines recognize and reward good human-like writing.
This is how search engines see your site…
Styles don’t denote meaning
Naming and proper use of tags
By using tools like Google’s cache, SEO-browser.com, and the MozBar you can see what elements of your content are visible and indexable to the engines. Take a look at Google’s text cache of this page you are reading now. See how different it looks?
ADMIN > Create new account
Fill in fields
ADMIN > HOME > DASHBOARD
ADMIN > TRACKING > Tracking ID
Copy and paste this code
*Note if you’re using WordPress for your site you can also download a ‘Headers and Footers’ plugin and paste the tracking code here which will automatically get applied to each new page and post of your website. If you’re not using WordPress remember to paste this tracking code to EVERY page of your site.
Update your pages and…
You did it! – Some key take aways
See your site as the search engines do. But! Think like a human
How would you search for information you needed? Consider your audience.
Keyword Usage and Targeting
Keywords are fundamental to the search process. They are the building blocks of language and of search. Incorporate these, and think about your audience.
So if you want your page to have a chance of ranking in the search results for “dog,” it’s wise to make sure the word “dog” is part of the crawlable content of your document.
The title element of a page is meant to be an accurate, concise description of a page’s content. It is critical to both user experience and search engine optimization.
At Moz, we love to end every title tag with a brand name mention, as these help to increase brand awareness, and create a higher click-through rate for people who like and are familiar with a brand.
Sometimes it makes sense to place your brand at the beginning of the title tag, such as your homepage. Since words at the beginning of the title tag carry more weight, be mindful of what you are trying to rank for.
Consider readability, accessibility, and structure