08 Aug What is SEO – Setting Up Your Google Analytics Tutorial

SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. Naturally, this is easier said than done…

Optimization techniques can be divided into two categories: Techniques that search engines recommend as part of good design are calledwhite-hat SEO. They are considered safe and produce long term results.

Black-hat SEO on the other hand, uses techniques that are disapproved of by the search engines. Websites that employ these techniques can suffer a ranking penalty; worst case scenario being complete removal from the index.

For some examples of black-hat SEO, take a look at DesignHammer’s 17 Black Hat SEO Techniques to Avoid.
An Introduction to SEO
SEO For Beginners


So what are the ten SEO fundamentals?
1. Page Title Tags
2. Meta Keywords and Meta Description
3. Make use of the h1 through h6 html tags
4. Wrap keywords and phrases in tags
5. Title your links intelligently so they’re friendly
6. Use alt tags and aria on your images
7. Create a site map for humans and search engines
8. Relevant, quality inbound links
9. Create good content and keep it fresh
10. Submit your site to search engines and directories

Think like a human.

Think like a human that’s performing a search.

This is what modern search engines do: they analyze your site’s text and underlying html components (collectively known as the content) and catalog and rate it accordingly.

And when a search request is made, the engine returns results that match most closely and that are most relevant to the search term, or more likely, search phrase that was input.

Make sure you mention your product or company name, repeatedly. But what if you didn’t know the product? What would you type?

Quality counts. Modern search engines recognize and reward good human-like writing.

This is how search engines see your site…


Styles don’t denote meaning
Accessibility counts
Structure counts
Naming and proper use of tags

By using tools like Google’s cache, SEO-browser.com, and the MozBar you can see what elements of your content are visible and indexable to the engines. Take a look at Google’s text cache of this page you are reading now. See how different it looks?


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*Note if you’re using WordPress for your site you can also download a ‘Headers and Footers’ plugin and paste the tracking code here which will automatically get applied to each new page and post of your website. If you’re not using WordPress remember to paste this tracking code to EVERY page of your site.


Update your pages and…

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You did it! – Some key take aways
See your site as the search engines do. But! Think like a human

How would you search for information you needed? Consider your audience.

Keyword Usage and Targeting

Keywords are fundamental to the search process. They are the building blocks of language and of search. Incorporate these, and think about your audience.
So if you want your page to have a chance of ranking in the search results for “dog,” it’s wise to make sure the word “dog” is part of the crawlable content of your document.

Title Tags

The title element of a page is meant to be an accurate, concise description of a page’s content. It is critical to both user experience and search engine optimization.

Include branding
At Moz, we love to end every title tag with a brand name mention, as these help to increase brand awareness, and create a higher click-through rate for people who like and are familiar with a brand.

Sometimes it makes sense to place your brand at the beginning of the title tag, such as your homepage. Since words at the beginning of the title tag carry more weight, be mindful of what you are trying to rank for.

Consider readability, accessibility, and structure

References, and for more information visit: An Introduction to SEO
SEO For Beginners

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22 Aug National Learn To Code Day – Hamilton LLC

The other day (to my delight) I was in the newspaper! Amy Kenny of the Hamilton Spectator did a story with myself and Meg Smith the other Co-Lead for Ladies Learning Code. It was a feature that was apart of other stories about women in business and trades where there is underrepresentation. It was an interesting read and really great to see so many other faces of people I knew, other women I have worked with and met through young professional groups in the city.

National Learn To Code Day - Hamilton LLC 1

Read the full article, here.

I remember when I first applied to get involved with Ladies Learning Code it was largely because I felt so isolated in what I was doing, after you graduate from the community of school and enter the working world it can be a lonely and sometimes hostile place. I just wanted to find like minded people who would support and encourage me, and inspire me to keep learning. And, I found that with LLC and I can’t wait to work more with them and meet more female entrepreneurs.

At the end of next month on Saturday September 26th we’re having another workshop at Innovation Factory – Its a beginner Intro to Python workshop, which is a language I haven’t really worked with myself, so I’ll be bringing my pen and notebook!

Please join us if you’re in the area – Register here. For more info visit www.ladieslearningcode.com or email [email protected]

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05 Jul Recap of Hamilton WordCamp June 6th 2015

I’m super late on this post. Admittedly, moderately busy and entirely just taking some timeout to enjoy the long awaited summer. But, I do want to recap some of the great things from the Hamilton Wordcamp that happened a month ago.

It was my first time attending, though I had heard about it last year. Tickets were only about $20 for a full day of wordpress workshops and catered lunch, both for developers and beginners. The great thing was that you could switch between each group which was nice to be able to pick and choose, and get a wider perspective on front end and behind the scenes architecture.

This is what the beginner schedule looked like:
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Even though I don’t consider myself a “beginner” wordpress user I found the subject matter to be more appealing and relevant for me personally. And some of the language in the “advance” stream I think needed a lot of background experience for it to have real value. I could follow along but wasn’t really sure how I could apply it for the most part. I think the best way to learn is through trial and error, so I will have to set-up some practise projects or tests and see how far I get!

Overall, I definitely recommend going if you’ve thought about it in the past – or even if you’re simply curious. People are really keen on sharing what they’ve learned through experimentation. It’s like talking to a whole bunch of mad scientists who are figuring out the world of the web from design, to writing, marketing, customer service, user experience, social media, marketing to what apps to use. Almost an information overload, and I’m sure by the time I figure one thing out there will be five more new things to replace it. I still have so many resources to look into and learn from, and I’m having a lot of fun trying.

Made a lot of new connections with fellow designers, writers, coders and entrepreneurs. Hope to see you at the next one!

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11 Apr My Interview With Chelsey Tobin

In an attempt to get out there and interact with my neighbourhood, last month I started working with the organization Ladies Learning Code as a Hamilton Chapter Co-Lead. We put together workshops and classes for women and children to learn tech based software and coding. I myself am no expert, but I have learned more and more along the way. Actually, I heard about the NFP through attending a class as a learner. So far its been an entirely positive experience – which I needed largely at the time. I can’t wait to see what the future has in store – hope I can make some impactful contributions. Check out the interview they did on me. So proud! Also visit the site for workshops in Hamilton and 23 other cities across Canada www.ladieslearningcode.com

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Read the full article, here.

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