Rogers Cybersecure Catalyst
Challenge: Working within the Marketing & Communications team to develop the Catalyst brand identity.
Solution: Work closely with Program Managers and the development team to assess needs and departmental goals, model content, design mockups and gain buy-in on site architecture. Research, coordinate, build and test a new website for the Catalyst rebranding of their programs and services, with a deep understanding and attention to brand guidelines, accessibility, user experience, content management and information architecture.
Result: Successfully designed and launched the Catalyst website and brand, as well as digital and print marketing campaigns for teacher resources and six RCC programs - aiding in enrolment and event registration.
Contribution:
Brand & Visual Design | Art Direction | Front-End Development | Content Modelling & UX | Project Management | QA
