WorkWell
Challenge: Contribute to an integrated marketing strategy designed to establish WorkWell as a market leader, reach new audiences and inspire action.
Solution: Use UX best practices, research, design, prototyping and testing to analyze and provide recommendations for the improvement of the WorkWell website that align with business goals.
Result: Optimized the WorkWell website that included clarifying what their core offerings are, simplifying the navigation, reducing scrollable content, streamlining form fills, highlighting peer reviews and partnerships to produce higher conversion and engagement. Created a series of digital ads that educate audiences and enhance brand awareness.
Contribution:
Brand & Visual Design | UX | Video & Multimedia | Project Management
