This initial design is a landing page for a mock budgeting app where customers can learn more about the product at a glance.
Key considerations in this design is to include multiple opportunities for the user to take action through signing up, downloading the app, leaving a message or clicking on the logo. The user does not need to exit the page to complete any of these tasks.
The benefits and instructional information are summarized in two places, first in bullets and then expanded on using both a passive and active call out.
The goal is to create a welcoming and modern design that highlights central information and converts users to engage with the calls to action easily.