YMCA of Three Rivers

Challenge: Working as the brand champion and Creative Lead for the YMCA of Three Rivers to conceptualize and execute creative for marketing campaigns that advance brand awareness, membership programs and philanthropy.

Solution: Engage with internal teams to advise on creative production, to support marketing plans and to execute compelling designs for digital and print media, including signage, advertising, promotions, websites, landing pages, photography and videography. Manage and oversee creative assets and technology, train staff, create templates and promote adherence to brand guidelines.

Result: Driven growth, awareness, fundraising and revenue through working with several departments and programs over the Waterloo Region to assess needs and develop strategic approaches to marketing campaigns; implementing UX, accessibility, brand principles and practices across the YMCA of Three Rivers owned media.

JAIDE | Strategic Plan 2025-2027 | Give the Perfect Gift | YMCA WorkWell

Contribution:
Brand & Visual Design | UX | Videography | Project Management